This theory never got published (it was supposedly the most downloaded paper on arXiV for a while, though). Peer review was not favorable to it. But the popular press ran with it, especially because of the story they could tell about how a surfer dude was maybe the next Einstein.
I assume that the echoes of this are why a mathematician writing down facts about E_8 got caught up in an explosion of weird publicity about God Particles.
[1] https://en.wikipedia.org/wiki/An_Exceptionally_Simple_Theory...