Work motivation is a big topic in the software industry. See the comments regarding "passion" that pop up in these discussions for example. Studies about and discussions of what motivates people to work are therefore very perinent to HN.
I wouldn't necessarily call this article "bs", but at the same time, I don't see how people working for their family is really HN-newsworthy...But perhaps people in the software industry need reminding of this?
I believe there is a definite movement to partially replace remuneration with intangible "passion" in this industry, so yes the industry does need reminding of this.