As a provider of IaaS Cloud and of dedicated servers and colo, I hear this argument all the time. No one ever seems to include the Network Engineers, monitoring systems, the routers (better have more than 1!), the switches (distribution and access layers), the maintenance, software licenses (where applicable), customer support, cost of IP addresses, Account Payable, ARIN membership, RADB membership, cross-connects, optics, spares and/or support contracts, etc... and finally, you do not use a 1Mbps at 100% for 24hrs per day, so while 1Mbps for a month is ~320GB, in reality, the way most people transfer data, 320GB would look more like 3Mbps at 95th percentile (the way burstable bandwidth is billed)
A basic 1Gbps commit on a 10Gbps port in a data center might cost you from $0.50/Mbps (something like Cogent) to maybe $1.50/Mbps (let's say Level 3), other providers could be $4+/Mbps. By the time you factor in all of the above overhead costs, the true cost of the bandwidth is much much higher on a per Mbps basis.
Don't forget to significantly over-build your stuff, or you might get knocked off-line for anomalies or DoS attacks.
Admittedly, the scale of Google, AWS, Azure makes the cost per Mbps much much lower, but when as others have pointed out, AWS, Google, Azure don't need to charge less than they do.