You miss the point. The OP only pointed out cheaper competitors, pointed out crappy ones. Someone said "What about this?" and that was derided for being not cheap or crappy. The intellectually honest answer would be "It might be nice, but it doesn't have an Apple badge on the front".
Yeah, there are valid points here, but don't expect "competitors are cheaper and suck" and "well, sure, but that one costs as much/more" when someone points other alternatives out.
It's like cherry picking cheaper competitors. Similar things happened with the AirPods.
Announcement article here, you can people claiming that nothing else exists and that this is a first.
Like with things like "multi device pairing" (common as dirt, and even NFC tap-to-pair exists. Shared pairing database? That's cool, very true).
Even down to people arguing how "innovative" the charging case was. Others point out that these exist and have, for years. "Oh, well, that case is bigger/looks clunky/you can be sure that it doesn't work as well".
When people point out that -similar- exist, "oh, well, they cost most".