so say for the imac pro which comes with 32GB ddr4 standard and a 1TB nvme ssd, an 8 core chip, and the higher end panel: 1k for the panel, 750 for the cpu, 200 for the ram, 650 for the ssd (samsung 960 pro?) comes to: 2600 before labor and other overhead. Solid margins there for sure, but I maintain still not a ripoff. As I have earned more in my career (I'm still not wealthy by any means, but I like nice things -- those things are probably related...but beside the point) I have tended to opt for nicer more upscale things and Apple usually fits the bill. Again the iMac for me is the non-pro line, but I want a pro iMac.