Apple HomePod
apple.com
apple.com
Apple usually comes in when they know they can do something a lot better than the existing competition, but not recently. Not with Apple Watch & HomePod.
It's now about:
1) Apple has massive distribution 2) They can get a non-step-function revenue increment with that massive distribution, launching new products.
Which makes sense why it's music focused (lock-in with Apple Music)
Thats probably a mistake but it does appear thats their strategy. The "smart" part of the speaker is a total afterthought it seems.
Historically, their strength is UI and maybe they don't know how to find their feet in voice. It would explain siris lack luster performance in comparison to Google and Amazon.
Very much disappointed w/ this offering.
On the pricing front – I'm not very surprised that there's a bump. They've always been on the high-end of everything they release (Apple TV is 2.5x-3.X other competitors from Google/Amazon).
I think the main reason they played down the "smart" part is because they know Siri is behind.
Sonos will have Alexa in it and most people can't tell the difference between a better speaker over another in terms of sound.
It just ...looks better.
It also sounds like there is a companion app of some kind (or maybe just for setup?), which could provide an alternative interface on a "pane of glass" that you already have -- your phone.
Quite sure this will eventually open up for developers, but I'm not sure how to provide a smooth user experience. Like how to handle the case when multiple apps would like to react to same voice command.
I wonder how Apple will handle the multi-user aspect though. Even with music multiple people in the same household will want to access their own playlists.
I have a hard time seeing this touching the Play-5 and the other Sonos products that stand out, the Sonos-Sub in particular.
That said, Airplay over Sonos is a massive pain, even with the Play-5 analog line-in, which requires an Apple Express router.
I hope this pushes Sonos to improve their interoperability.
I have an Echo, 4 Echo Dots, one of every Apple Device, and a mix of other tech sprinkled throughout the house. I have already committed both my home and business to Sonos, and have zero desire to decommission those so that I can more easily play music from my Apple music library.
Do I wish that Sonos had a better/tighter integration with Amazon Prime or iTunes? Absolutely. However, I like the fact that it's platform agnostic. Apple could've solved a much bigger problem here, but instead chose to create a new one and solve that instead.
To list two relevant to this cycle: USB-C and WiFi Alliance TimeSync
None apart from owning the ecosystems/further profits.
I do wonder what their story is going to be for people who want a dot-like speaker in most of their rooms, since that really does need to be priced cheaply.
The EarPods are an apt corollary. They're very expensive wireless earbuds; there are far better options for less if all you care about is sound quality. But they're sold out everywhere. The reason is because of the W1 chip and its tight integration with the Apple ecosystem.
I doubt Apple is worried about Anker.
Speakers on the other hand are mostly "cheap" and anyone can make a decent speaker. JBL has some of the best sounding bluetooth speakers that just need an Assistant to compete. They even have the same full room modes where you can pair them all together. Hell a $30 chromecast audio can sync a bunch together and you can plug them into a $1000 bose speaker.
I just think Apple priced this really high because they wanted to compete with Sonos, and that's fair, but most people will be comparing it to Google Home and the likes who will pass. Will it be another iPod HiFi?
I don't think I'll end up with any of them anytime soon, but the difference in reaction was profound.
Which is sort of weird, right? Are they doing voice recognition and language understanding in the cloud, then sending actions back to the speaker for local execution of things that require actions to be taken, eg setting reminders & liking songs?
I guess this is how they try and get themselves out of the corner they've painted themselves into with privacy.
To me it seems like Apple's "commitment to privacy" is running up against some technical realities and isn't much more than marketing fluff.
Bluetooth wouldn't be good enough.
What I hoped to see was a integrated home assistant, this is a really nice speaker no one is going to integrate with. Unfortunately whatever ecosystem people buy into for home assistant is probably going to tie them to that ecosystem for a long time, google and amazon are getting off to a early start that may be hard for apple to catch up to.
I really wanted to see any one of the following today:
The HomePod we saw, but showing off some slick home integrations (and audio out! - those integrations seemed like an after thought)
A Complimentary apple tv experience. Either new hardware that also had a speaker or some helper hardware (think more expensive echo dot)
A possible answer to the amazon show (an input in to the apple tv making it a video gateway - ie last thing before your tv) which allows on screen overlay (ie: siri show me traffic right now and have it pop up, siri is my wife at work still (shows location)?, siri web search for better HomePod)
None of those happened and anyone of those ideas would be a great start breaking me away from amazon/echo.
Interesting they are trying to sell this for music enthusiasts. It'll only appeal to Apple enthusiasts.
Of course, at that point you're paying $549 instead of $349, so that's not really the same thing at all.
We'll see. I'm expecting it to be Play-3 category. There isn't much to separate the Play-1 and Play-3 IMO. Play-5 is a different thing altogether.
Sonos it seems also doesn't have support for Cast. Not really an issue since I don't have any of their speakers; but they are the most popular brand, so it's going to be an issue for a lot of people expecting to be able to stream to them from a Google Home device.
It's an unfortunate trend in my opinion, but it's all about small wireless speakers these days. They sound good enough...for their size, but are nowhere close to being comparable to real speakers. Hell, if this was about sound quality you'd be a lot better off with a pair entry level studio monitors (Yamaha, JBL) or budget bookshelf speakers (Elac, Dali Zensor, ...) and probably have money left.
https://www.kickstarter.com/projects/keecker/keecker-the-wor...
Looks like it just started production in December, too...
I'd imagine it's a lot of signal processing and such, but I'm curious how they quantified optimizations and tested to see that it actually enhanced the audio based on room acoustics.
This for people who care about sound quality.
To be fair, I don't really listen to music and tend to listen to Podcasts or Audiobooks 99% of the time. I also have below average hearing / am tone deaf, so speaker quality is a very binary thing for me (can I understand the words and is it loud enough?). For my use case, I think the Echo speaker is wonderful.
But, I dunno if I can stomach $350 for its replacement, even if it is smarter.
A surprising amount of listening is mono so it's taken really seriously: kitchen radios, canned music in restaurants, bluetooth speaker pill things (like the homepod).
5 months is long enough for Amazon to "reverse engineer" the tweeter design and launch version 2. And that's assuming they haven't been working on it already.
"Combine two in one room.
Put another HomePod in the same room, and the two automatically detect and balance each other — for sound that’s even more lifelike.
AirPlay 2.
Add HomePod to more rooms. When you add HomePod to multiple rooms, the speakers communicate with each other through AirPlay 2 — so you can play your music all around the house. You can also control any other AirPlay 2‑compatible speakers."
Assuming the reviews are good, I'll probably get two of these.