They took two equivalent classes of pottery students. Group A was told that they'd be graded based on the number of pieces made, while group B was based off the quality of a single submitted piece. Following the given incentives involved, group A made a bunch of pottery, while group B tried really hard at making good pottery.
What's interesting is at the end of the class, group A's pottery was better than group B's. Making a lot of pottery without caring about the quality of any individual piece is better at making high quality pottery.
The key takeaway I got is that you're generally able to magically become better at things you do a lot of. So if you want to get good at something, just do it more, and results will generally follow.