Amazon reportedly working on proper Android ‘Ice’ smartphones with Google’s apps
theverge.com
theverge.com
It was a relief when my girlfriend dropped it and cracked the screen and I had to replace it (I bought a Blu Life One X2, which is a longwinded name for a generic nearly stock Android device that is competent in all areas and excels in none, but is very cheap for its specs). I've been much happier since switching.
I hated it so much I think I'll wait a long while before considering an Amazon mobile device. Of course, according to the article, it's not targeting the US market, which may be smart, since they screwed up so badly in the US market (though it sold so poorly, I don't guess very many people have my level of distaste for Amazon mobile devices, since not a lot of people have actually used one).
You've got it backwards - Amazon has been using a forked Android-without-Google-services for years now across many products, with varying levels of success. Kindle, Fire tablet, Fire phone, Fire TV, Echo, Echo Dot, and most recently Echo Show all run an Android fork[1]. Only now have they allegedly chosen to use official Android with Google services.
Perhaps they have decided that passing Androids CTS (and getting Google's blessing) is necessary for a successful phone? Or perhaps keeping their fork updated with Android HEAD is proving to be a challenge because the latest Fire OS is based off a 3-year old Android 5 (lollipop).
They failed with the Fire Phone to really make inroads as the value proposition wasn't there - they went too hard into their walled garden and priced themselves out of developing markets. Now this time they're trying a softer, longer term approach, especially in places where they don't have the reach at the moment to get lock in from day one. They have the Android development chops, the vision for where they want to get to, and the infra to start devolving phone features to the cloud, now all they need to do is get some dedicated users.
It's resetting their starting point for sure, but not sure it's an admittance their vision is wrong.
Source: echo team member
The fact that most people don't really know they have their own Android version with their own weird Android "app store" shows you how successful they were. Not much.
This might happen, but seems like wishful thinking. The web really damaged Windows, but the mobile web still has a looooong way to go to unseat mobile apps.
No matter how much noise the big guys make about voice as the next platform, voice is not going to replace most apps any time soon since it is just too low bandwidth as an output channel.
iOS is never getting rid of the App Store and given that it is the lead development platform for most apps it still sets the direction for the industry. Which is perfect for Google because it cements their control over the Android ecosystem as well.
If Amazon was smart they would go after Microsoft instead and try to build some smart, next-gen cross platform productivity and consumer apps backed by intelligent backend services. Control over user data is where the real money is.
its one thing to have alternative opinions about their strategy, but im not too sure about judging Amazon / Jeff Bezos as lacking in business smarts
What good would it be for Amazon to go after Microsoft's bread and butter? Google's already made its move towards them (Microsoft) with Chrome OS so I doubt there's really going to much more room for another titan.
Not dissimilar to what you're proposing (which may work).
[1]http://www.npr.org/sections/goatsandsoda/2017/03/28/52014087...
This continues to emphasize that the only solution to Google is government intervention. If Amazon can't successfully break into the market, nobody can.
There are plenty of online stores and Azure and Google Cloud are doing very well and have excellent growth opportunities.
When the people get tired of apps and crappy software we will see a new re-packaged ideas executed better. But yeah it is incredibly hard to compete with good enough products.
Actually, that bears an interesting question: If Amazon actually were to release such a phone, unless Google makes them a special exception in the standard MADA, Amazon would have to agree to either switch Kindle Fires away from Android or start putting Google Play (including very direct competitor apps like Google Play Books) on Kindle.
Google forbids any developer who has access to the Play Store from selling any so-called "incompatible forks" of Android.
The fact that Google doesn't allow OEMs to pick and choose what apps are included is the subject of an EU antitrust investigation, and Google has already been prohibited from doing so in Russia. It's also illegal under US law, but Google has an incredibly significant amount of money invested in the right US politicians.
I don't know about the merits here but I can understand why Amazon would rather leave it up to governments.
It sounds like you've unfortunately only heard a small part of the story.
Side note: Replying with the same incorrect comment three times is truly unnecessary.
It's a stupid one anyway since everyone knows that the only reason Google has been allowed to operate Search the way it does (limited transparency + oversight) is because we know that it doesn't interfere with search results. If they ever did and deliberately removed competitors governments would simply force Search to be an independent company.
>This continues to emphasize that the only solution to Google is government intervention. If Amazon can't successfully break into the market, nobody can.
Why do your monopolistic complaints always have to do with Google? Where are your monopolistic complaints about Amazon or Microsoft in your post history?