Social Network: For years I've seen people complaining about Facebook, others building alternatives. If there is one way that Facebook could be defeated and decentralized is by using a P2P blockchain social network. Take for example Steem, not perfect but proof of concept works.
Advertisement: another example is BAT (by the JS inventor), funded in 30 seconds, it could be a real threat to Google. Just pair it with Mist browser and ENS, and you can see the potential.
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I think it's no longer about Bitcoin, it's about a profound decentralization of the Internet. Some call it the Web 3.0.