What (and when something) ends up on the first page never ceases to surprise. I've used this I don't know how long. Could it be 15 years? Their official tagging client (Picard) is OK, but I prefer tagging using Mp3tag and the MusicBrainz database.
I'm fully into Spotify now, minus the 1000 or so tracks I couldn't match, but damn, does talking about this take me back. Lugging around my 160Gb iPod Classic and still not being able to fit all my music. UT2004 instagib & Counter Strike LAN parties and swapping entire media libraries.. movies and series included. It was a fun time :)
They never interact with images and audio files, they don't know about metadata at all. They don't use notebook or a PC. They are vendor locked to iOS or Android. They are not dumb, but less and less have the initiative search around and try out new things outside the box. They stay inside their apps, they don't know the vast web outside that can be searched with Google search engine. (it depends on parents and schools to inspire them to try out more)
It's not like the previous generation of people all explored the vast web. They didn't. They didn't even use it until relatively recently.
The percentage of those that are intrigued by technology and have the wanderlust to explore the digital landscape are probably exactly the same (perhaps more now) as the previous generation. Those people that you refer to as "vendor locked" now would never have even used computers in the past generations, or used them only for Office apps.