It turns out that that guidance actually increased the incidence of severe peanut allergies immensely, because it made it much more likely that when people were exposed later, they would develop an allergy, and peanut allergy is far less common where children are usually exposed at a young age.
https://en.wikipedia.org/wiki/Diseases_of_affluence
It's weird how acknowledged the problem is in the US (and Europe?) and how rare it is elsewhere. Trying to convince people in certain countries that peanut allergies are real can be really difficult, because they have never heard of such a thing. It's also even hard to find information online about the worldwide prevalence of peanut allergies because almost all of the data is US-based, with the occasional tidbit from the UK or continental Europe.
In other words, it could mean that excessive hygiene in childhood could be causing allergies.