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That's why I mentioned "startups who have already raised money via ICOs," many of whom certainly are in a position to pay.

I don't think there's any particular reason to think the founders are idiots, though of course some will be. But it will also be up to the consultants to demonstrate their value.

The key is to find a way to contractualize third party help into a smart contract so some of the tokens are released if the advice truly helps in the long run.

One way is just to pay consultants at least partially with the project tokens, which should go up in value if the project succeeds.

This is known as a "CEO" on the non-startup world.

No, it really isn't. Technically it is known as a 'management consultant'.

The CEO is an entirely different role.