You don't have to. You can use a compiler to generate JSON to feed to the system, retaining the flexibility of having the compiler running but skipping the parsing step. Why not compile straight to CSS? Well, why not? For simple sites that may be just fine. For more complicated sites it might be desirable to screw with the CSS before compiling.
My real meta-point here is that compiling isn't that scary. The idea of load you may get from g++ or GHC is not generally applicable. And as JS gets closer and closer to C-speeds it'll matter even less. (Not saying it will reach them, but you don't have to.) And there are already quite a few compilers in the mix; every web language has one (JS, CSS, HTML, SVG) and adding another is not like an enormous scary step. I suppose this is another consequence of the continuing deplorable move away from having compilers be a required class for a degree; truly it is one of the most powerful techniques of computer science that is relatively difficult to fully encounter outside of a formal education. (Like everything else in programming, it isn't impossible, but as it is very easy to walk away with a degree without ever having encountered one, so much moreso it is easy to not encounter one in informal education too.)