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> And finally, from a user perspective, this doesn't go far enough

This. #1 reason for adblocking? Security. Fewer ads does mean fewer chances of malware... but it's still an attack vector.

Obligatory: Forbes proves the need for adblockers by blocking the ad blocker and serving pop under adware.

http://www.networkworld.com/article/3021113/security/forbes-...

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I agree that it's the number #1 reason that a person should use ad blocking. Not only are ads delivering malware but given how much of our lives and personal information pass through a browser the ads should be considered malware themselves.

However, is security the #1 reason that users choose to install them? Nah, they get installed because ads are annoying.

I say this as a cautionary tale, the most dangerous thing ad networks could do is clean up their act. If ads start being unobtrusive or native users wont be driven to install ad blockers while the rampant tracking and invasion of privacy continues in the background.

Kiss Forbes' bullshit goodbye!

https://github.com/reek/anti-adblock-killer

If you use UblockOrigin this is already an option in settings under "3rd-party filters."

Holy crap on a cringle... I think I've been in there before but there's also a ton of other nuggets of gold.

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