That's the conclusion most folks are going to draw, yes. I'll take the heat for it. Very occasionally, it spawns interesting discussions whose contours look a lot like those of the article, and I think that's great.

The point is far more likely to be lost if I simply straight-up tell them the perceived problem in an "unpretentious" way. A lot of startup bros work quite simply; they may call you a pretentious prick, but they're more likely to respond to challenge to their egos by way of riddle—even if delivered in the dumpster fire form, i.e. a joke that their FOMO makes them anxious about not being in on—than sincere entreatments to ponder the uselessness of another multiplatform ad analytics play. I've given up on the latter.