Really neat, but I doubt it will last long when the lawyers find out.
The arrows to switch articles are not obvious though. Maybe bin the fade-out.
The arrows to switch articles are not obvious though. Maybe bin the fade-out.
A strategy almost exactly opposite to The Times.
Alas, this isn't a long term viable strategy to be followed.
http://en.wikipedia.org/wiki/The_Guardian#Ownership for more info.
The Guardian and the BBC actually leave commercial papers in a bit of a tricky situation with regard to digital strategy here in the UK as they can both give their content away free without any regard to the problems of generating income, as they have guaranteed sources (trust money and license payer money).