Chicken can be $1 or 5+$ per pound depending on area and sales. So, your savings really depends.
One of the main hurdles for some friends has been purchasing less than picturesque veg. I challenge them to find the ugliest ones (without bruising, etc), which does help the conversion :)
The one I go to is called Persian Market, but there are a few other Italian ones that are almost as good. Dig around Yelp for farm markets under a single dollar sign.