What would you consider a nominal fee? Blue Apron costs about $10 per person per meal for modest portions, I can easily buy ingredients for half, if not a third of that.
This is based on their podcast ads I'm always hearing; I didn't research it.
This is based on their podcast ads I'm always hearing; I didn't research it.
This is excellent logic! However, it's possible that it only really works ideally if you consider shopping to not be a cost or do it for zero time. When shopping is both a time and complexity sink, some people choose to consider the option of spending money instead of time and effort.
If you shop for groceries once a week, and make, say, 10 meals at home for an average of $4 each, then you're paying Blue Apron $60. It takes me about an hour to go shopping, but I live near the grocery store and enjoy being able to pick things out. Others might be in a different situation and be willing to pay a hefty fee to not bother.