As the lead dev of VLC in a recent interview said, they’ve been offered huge amounts of money to include Google Chrome in their installer, and saying no was the hardest decision he’s ever made.
As long as Google has fraudulent ads for Chrome "your browser is outdated, update now to Google Chrome" on their websites, as long as Google intentionally makes the experience worse for Firefox (see the youtube redesign), as long as Google pays developers to ship Chrome as malware with every single installer, as long as Google forces OEMs to install Chrome with Android, Chrome will rule the market.
The only solution now is the EU.