I could not name you an under-25 year old who subscribes to a print newspaper
nytpick.com
nytpick.com
How they expect people to pay for that in a world where I can read their best articles online for free is totally beyond me.
What I would like to see is:
- An iPad version of the full paper (not just the selections they have now).
- No advertising.
- A price reflective of the reduced printing and delivery costs. I don't want to subsidize the physical paper subscriptions of other people.
- Fast search and access to the archives from within the iPad app.
Then again, as long as the web site remains free (although hobbled by advertising and splitting articles across pages), I doubt the iPad app would get much traction. You never know though.
Also, with all that said, I don't live in New York. For my local paper (the San Francisco Chronicle) to warrant me subscribing, they'd need to start doing some real journalism. For example, they could look at the city and state government. In a budget crisis, you'd think there would be plenty of material to use. The milquetoast reporting they currently practice isn't worth any of my money.
How does that work?
I'd be surprised beyond belief if it turns out they paid their reporting wing of the company more than they (collectively) paid their printing and distribution wings. And remember that the distribution includes all shipments US / worldwide, and all end-point delivery people.
Also, I'm not saying they should get rid of the classifieds section, which is a big chunk (about half? hard to find any data on it) of their advertising income.
As for reporters: they're cheap. In the range of $40-100k (from quick Google search) a year for a New York Times reporter. Much less at other papers. Hire 10 reporters to dig into corruption, waste, and fraud in San Francisco and I'd be happy to plunk down a subscription fee.
Isn't that actually the job of the police?
What? No. Police are not investigators. They are there to arrest -- or use force -- period. They are intake and barriers, not processing.
I did, for $20, and it was an obnoxious several months waiting for the paper to stop. I had twice as much crap to throw away every week as usual, and I didn't read the paper once.
The worst part is that now every newspaper in the bay area has me on their list of people-who-might-buy-a-paper and calls me every two weeks trying to get me to subscribe. When they call I tell them that I'd be happy to subscribe to support the paper if they can guarantee me that I'll never _ever_ receive a physical newspaper. So far none have been able to.
Now I subscribe to The Economist, which delivers one, ~100-page magazine a week, which is closer to the amount of in-depth, on-paper news analysis I'll actually read in a given week. It also has a lot less filler that I'd never read, like the pages of sports scores or stock quotes that the local paper liked to include. Somehow in 2010, the idea of printing out thousands of stock prices on a piece of paper every 24 hours seems absurd, like some kind of syslog that logs to a line printer.
I guess you could just buy some ads from them.
I don't know if newspapers can maintain their newsrooms on an NPR-sized budget, but I'd love to see them go that route.
This is all anecdotal, but I know probably a few hundred people in the 21-30 age bracket, and I can only think of three who get a paper (the WSJ in every case) delivered daily. There are a few more who will grab a daily during a lunch break, but the vast majority of people I know who read a paper will only read the free ones. (Here in Philadelphia we have three major free ones--a daily and two weeklies.)
A few months back I tried to watch the ABC news podcast at lunch every day to make sure I wasn't missing any important news. I kept it up for a few weeks, but gave up when I realized only about 10% of the running time covered stories I hadn't already consumed online before even the episode's original airtime. Since I don't read a daily, I don't know if that's the case for them, but I have a feeling that between Google Reader and Twitter I have a better tailored, more complete picture of the world than I can get could from one daily source.
And I can scarcely imagine buying a newspaper subscription. The notion is downright puzzling, like someone suggesting I sew all my own clothes. I mean, sure, somebody somewhere must enjoy sewing all their own clothes, but me? Really? Like, with thread? You expect that from me?
I started getting newspapers delivered when I was about 20 (I'm 32 now).
The funny thing is people who moan on and on and make fun of people who get their news from Fox news, with its obvious biases. But then they themselves get their news solely from Reddit, The daily show, Twitter?!! etc with their even more obvious biases and inaccuracies.
I'll always buy a newspaper, it won't be my only source for news by any means, but it's something to read at the breakfast table etc. It gives me a neat already compiled summary of what's going on. No website I've ever seen can do that well.
I don't understand your analogy with sewing. Getting a newspaper is getting an edited summary of the days news. It's a finished garment. You choose whichever paper seems to fit with your own particular politics and they do all the work for you. Getting your news yourself, trying to sort the biases out, trying to get rid of all the inaccurate news - that's like someone suggesting you sew all your own clothes. The web is full of so much crap, how do you know what to believe? How do you know what's important?
If I got all my news online, either I'd waste all day trying to find articles, fact check, work out what's going on, or I'd have such an inaccurate and biased picture of the world I'd be worrying forever about stupid things - eg if you only looked at Reddit you'd be forever worrying about gay marriage, CCTV in Britain, and all the other things Reddit loves to worry about. In fact I'd say Reddit has pretty much turned into the opposite of Fox News, which isn't a good thing at all.
Online, I scan headlines until I find one sufficiently interesting to click on, and then I read the whole article.
The result is that the paper newspaper is a better survey of what's going on, since reporters are good at getting the high bits of the story in the part on the front page.
That doesn't mean I'd subscribe to a paper paper, though.
My first job after lectures and eating lunch, was to read through the Times, Scotsman, Guardian and Independent. And this is back in the day when all these papers were in 'broadsheet' form, not the flimsy tabloids of today.
I might have been the exception. ;-)
But newspapers are interested, obviously, in who will actually buy it. And I'm not sure that those free subscriptions in college really translated into many post-college sales, at least not immediately.
FWIW, I do subscribe to two papers now, one daily and one just Sundays. The daily is for news, the Sunday is for the coupons. (Coupons pay for the paper many times over if you use them.) The daily was absurdly cheap when I bought the subscription ... less than a dime or so a day IIRC. It won't be that cheap when the subscription runs out so I doubt I'll renew. Most days I don't read it and I feel bad about all the waste.
The under-25 demographic is especially challenging as half are still dependent on their families and living at home (and thus would be reading the family newspaper), half don't have a steady address, half don't have money for things less important than sustenance, and half don't have space to put something like newspapers. Yes, I know that's a lot of halves.
I do have subscriptions to two weekly magazines (on news), a biweekly magazine (satirical/news) and four monthly magazines (tech & lifestyle).
An interesting note on the subject of magazines: PricewaterhouseCoopers released their "Global Entertainment & Media Outlook 2010-2014" report a few days ago, and their view on magazine sales is:
"Total global spending on consumer magazines fell by 10.6 percent in 2009. We project an additional 2.7 per cent decrease in 2010, a flat market in 2011, and modest growth during 2012-14. As a result, spending will total $74 billion in 2014, up 0.7 percent compounded annually from $71.5 billion in 2009."
I live in LA, I buy the LA Times sometimes, and I think it's a good paper that's gotten better by focusing more on local news than national or world stories. I don't want a subscription just because of the hassle of the dealing with it physically every day.
I've had a subscription to The Economist running for years, and it is very much worth having for physical perusing. I have subscribed to Nature on and off over the years, and would consider it again.
I have an electronic subscription to Variety, the Hollywood trade daily. I would go physical if I had an office to deliver it to.
This is in Germany, don't know if that makes a difference.
I suspect that ones that serve a focused niche will continue to survive, just not at the size they've been used to.
Even if the only way to get news was to pay for it, I'd pay for a digital subscription of some kind before I'd ever consider subscribing to a paper. Newspapers are wasteful, messy, and of course unwieldy. Annoying to handle and laid out so articles are always split up randomly across multiple huge, floppy pages.
Or I can have the convenience of being able to read the news anywhere, have each article be contiguous and usually on one page, never have to throw anything away, etc. The fact that I can get my news for free digitally is a bonus, really.
I still buy newspapers - maybe more than I used to, but a subscription these days just seems a bit pointless far as I'm concerned. Not only that, but the quality of free gifts for signing up has fallen to a shocking, almost insulting, level!
Sent from my iDevice so please forgive the fresh he'll that is my auto-spelling.
They aren't doing themselves any favors by sticking with the large paper format either. Trying to read a newspaper in any sort of tight quarters like an airplane is a fools errand. I'm curious if they've ever considered making newspapers magazine sized.
Thats all I really care about. I don't need to be fed opinion, especially not social liberal ramblings from the NYT or WSJ. If I want to know more about something, I read a book on the matter.