McDonalds may not be bespoke, but it's consistent. A Big Mac tastes the same from downtown Manhattan to rural Podunk.

There's a definite market for people who want that and don't/can't/won't make the drive.

I see this "quality" thing mentioned time and again about McDonald's, somehow assumed because McDonald's is a giant "fast food" joint. I have commented about this in the past [1]. Here's a brief recap:

- McDonald's gives you consistent quality, taste and nutrition.

- It's fast.

- It's (food) safe.

- They provide nutritional info on all their products.

Until you can acquire nutritional info on the food sold by the hip joint you're fond of, you can't know if it's of a higher "quality" or healthy for that matter.

I also assume you don't mean "taste" when talking about quality.

[1]: https://news.ycombinator.com/item?id=10654493