That seems to be the direction they're moving. Several flagship McDonalds have popped up around NYC with fully self-serve computer ordering kiosks. I haven't been yet, but people are talking about them -- people who I've never heard talk about McDonalds before.
They've got a pretty big gulf of social-class-stigma to get past, but it seems like McDonalds is at the beginning of a comeback.
Delivery might be a guilty pleasure gateway.