There are a whole slew of SaaS products for business applications that have nothing to do with what the author is talking about (think SalesForce, Workday, ServiceNow, etc) that totally eclipse the Segment, mParticle, etc's of the world, in terms of size, complexity and
The "what comes next in SaaS" is predicated on what become before SaaS, which was license software that businesses had to maintain. The next evolution of SaaS, IMHO, is one which requires zero consulting/integration/implementation. I dare say "AI" will change that, but this is the biggest friction to new software production adoption.