Why I started Essential (by Andy Rubin)

If Essential really has come up with a way to keep hardware up to date without physical replacement, it'll be great, but I suspect they haven't.

possibly, but there's a reason that why companies such as Apple and Samsung can drive innovation and hardware, and that's by selling you a new phone every 2 years. Where's the repeat market if you only sell one device per customer? Ideologically this is noble, but i don't see a successful business case

> "... They should evolve with you."

I wonder what does that mean exactly. That they will provide accessories a la Moto?