Did not work in Firefox for me, despite allowing all scripts to run. Plus, as a subjective note, I perceived it overall too designy, i.e. more focus on the "coolness" than the information itself.

It killed Safari on my MacBook Air. Chrome seemed to perform a bit better. I almost gave up on the website before find a browser that played well with it.

On desktop Safari I can see only the top menu. The rest of the page is blank. Works well on Chrome.

Not working in Chrome 58

(a) It is one of the worst abuses of parallax scrolling. Everything is moving about in a chaotic, flickering fashion with far too many sections. And you have text blocks always covering the images.

(b) It is showing four products on the one page. Four. And seemingly jumping between them.

(c) Almost all of the text is very hard to read. It's light grey on dark grey. Dark grey on light grey.

(d) It doesn't even render at all on Safari/OSX.

My main gripe is that in general, I don't think it puts the user first. It's flashy for the sake of it and I find it a terrible user experience. This is certainly subjective, but it's not helping my impression of the product which I now associate with an ideal that is trying to show how clever the designers are but not really put an excellent sublime user experience in my hands (which is what I think they were shooting for. This is all completely subjective, but they are my impressions none the less.

The site "works" on my laptop, but not really on my phone - I'm not a fan of the overly flashy animation intro, again subjective.

I work on a small screen (12.5 inch) - here's my narrative as I load the site - the entire screen is taken up with a menu bar and a picture of the top of a device. I'm not sure what is on offer at first glance. Scrolling down there's a lovely story to draw me in by the founder, but still no mention of what the "thing" he is trying to sell is.

The first mention on the page of any product is "accessories" - so they sell accessories for phones I guess.....I scroll back up - aaaaah one of the menu items is "phone" - maybe they are selling a phone.

That was my user experience on my laptop. On my phone I was greeted with a black screen for quite a few seconds and then a website that was slow and dithering. I tried clicking through to a few sub pages but they froze and then broke my back button completely. Granted it's an old, slow barely internet enabled mobile with a not very well supported OS. Still, it's very seldom I don't get a reasonable experience on well coded websites.