I think you first need to explain what "the Etsy of Food" is. What do you have in mind, exactly?
I live in an area with so many Chinese people, but can't find a decent dumpling restaurant. And frozen dumplings from Safeway don't cut it. I'm sure your average Chinese household within .5 mile radius from me makes 100x better dumplings than I could buy commercially anywhere near me. Would love to just buy a few dozen frozen dumplings from the best Chinese mom near me and give her a marketplace to do it.
Alternatively, become an activist and change agent in the political sphere, and try to get some of these barriers torn down.