Make the content free - attracting a large audience, and recommend the best online services that help with that particular vertical (affiliate marketing/lead generation).
The 2 hours per week is just summarizing anything new that happened that week.
This is not a get-rich-quick thing, took almost 10 years to get to this point, and huge amount of focus on this one thing - and I've truly become one of the leading experts in this vertical.
Would much rather run a content site that earned revenue, but cannot find a niche there ... I used to do this a decade ago and it was quite fun but the internet was so much quieter.
would you start an affiliate marketing site from scratch today? I would even hire you as a coach to help me find an opportunity.