Elon Musk on Why His Rockets Are Faster, Cheaper and Lighter
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I know we all feel similar ups and downs with our own products and services.
I watched this Charlie Rose interview with him a few months ago and it turned me on to his ideas of wanting to focus his efforts in three distinct areas - internet technology, space exploration and green technology.
I recommend watching it if you're interested in his career.
Here's the link: http://www.charlierose.com/guest/view/6716
http://www.youtube.com/watch?v=lLYD_-A_X5E
All chuckles aside, it's the imagination that SpaceX is bringing to the launch industry that is able to let them break free from the current status quo. He specifically mentions running the operation more like a Silicon Valley startup then the traditional fare. I hope we all get to ride a SpaceX into the final frontier in the next 50 years. Good luck and Godspeed.
For those who doesn't think entrepreneurs are risk takers, Elon is a good case study--he appears to have invested every penny of his personal wealth in starting a space company and an automobile company, simultaneously.
http://www.amazon.com/Skunk-Works-Personal-Memoir-Lockheed/d...
http://www.amazon.com/Kelly-More-Than-Share-All/dp/087474491...
Both are amazing stories.
Great example of government priming the pump.
Exactly what are you talking about that was totally new and not done/planned 1945 by von Braun et al?
(Or, for that matter, by Goddard.)
The real difference isn't the technology, but the mindset with you how you apply it. Big aerospace contractors (Boeing, Lockheed, etc.) do everything from a "one off" perspective - they are effectively the world's largest contracting firms. Their business model isn't making something repeatable and cheaper, it's about building custom things from the ground up over and over again. And they are REALLY expensive.
Elon is simply taking all that collective knowledge and converting it into a repeatable process that can be incrementally improved and drive down cost over time. Making the Honda Civic of Rockets, as opposed to the Lamborghini. :)
It shouldn't be surprising that traditional program costs have not come down, since the more you spend the more you make.
Their three most recent launches were all successful.
He sounds like he's more Burt Rutan than Richard Branson and the fact that he's seen through an end-to-end design for launch vehicles is pretty mind blowing.
If you look through the photos on his site it kind of has the feel of a boutique bike factory - say Cannondale in the early days - but then you see pictures of them 'spin forming titanium' or something equally exotic. Pretty cool stuff.
Hank Rearden on why his metal is stronger, cheaper, lighter...