I'd see my way to paying more if the beans were somehow qualitatively better - I had some $50 / lb coffee once that was totally worth it (I hate to use the word mouthfeel, but this coffee really legit had a velvety rich mouthfeel that I'd never experienced in a cup of coffee before or since, and a great aroma and flavor to go with it), and I've tried other coffees that were high up on the expense level that were totally not worth it. Most probably aren't worth it.
So: how does it compare? Is the ridiculous price just because you're from california? No thanks, I'll take my ethiopian amaro gayo, tyvm.