He's right. Anyone who's been a true musician or a true artist eventually realizes that the "products" are just messages. They are not exclusively an end in themselves. They are messages about awareness. They are communications from one life to another. Really, the important thing is the life lived, and the inner life shared.

This is why museums are nothing but directories or a table of contents. This is why "intellectual property" is so absurd.

A musician's "product" is as much a message as someone's blog post. One hopes that the message is understood and absorbed and possibly re-transmitted with elaborations and new insights.