The article presents some speculative research by scientist Stephen Booth about Shakespeare's effect on the bran under brain scans. It makes strange claims about brain scans showing that the brain focuses and pays attention when listening to Shakespeare. It then reaches the dubious conclusion that this is because of some patterns that Shakespeare, in his genius, put in the verses. Of course, these patterns are semantic rather than syntactical and thus not easily quantifiable and measurable in an objective fashion.
Naturally Booth doesn't even consider the possibility that the brain activity may be attributable to other factors. Like the fact that it could just be the brain reacting to archaic styles of English and realizing that it has to focus and pay closer attention to discern the meaning. . . Or that it may be the verses trigger memories of studying it in high school English classes where focus and close attention was required . . .
No it can't be any of these things, obviously it's because Shakespeare is a genius and put some "genius patterns" in his verses. After all everyone thinks it's true so it must be true.
Speaking of which, why is jealousy a green eyed monster anyways? What do green eyed monsters or even green eyes have to do with jealously anyways? what a terrible analogy!
Also, who says "Shall I compare thee to a summer's day, thou art more lovely and more temperate." Summers days aren't temperate, they're hot!! What is wrong with this guy? Why does everyone think this nonsense is so great, don't they realize that there are other poets and playwrights who wrote in iambic pentameter?
In conclusion, Stephen Booth's research is nonsense, much like Shakespeare.