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Good. But Google beat them to it already.

How so? Google developed a server class TPU for Datacenters. Apple is trying to build on-device low powered custom chip.

Google announced it at I/O. They're using DSP's, specialized for neural network processing, on the SoC with TensorFlow Lite on the device.

Oh wow, thanks. I feel like Apple is a step behind in pretty much all things AI.

Yeah SIRI has been lame compared to Google's hey Google for a long time.

Apple added a neural networking API that can leverage the GPU or CPU of a given device in the last version of iOS.

There was an article last year discussing customizations Apple had made to Imagination's GPU that made it more suitable for this purpose.