Believe it or not some people don't actually believe the work is beneath them.
What you are saying is like "living without a wage is stressful, being a homemaker doesn't pay a wage, thus nobody is a homemaker if they have the ability to get a job." Of course that is totally untrue. People aren't exactly like you. Being a homemaker would be a nightmare for me - I hire a housekeeper and I absolutely hate kids. However, I can appreciate many people find enjoyment in that, just not me.
I was talking about work stress - I assume a founder of a successful startup probably has enough money in reserve to be able to take a pay cut, even if temporarily.
I know a few people in hospitality who genuinely enjoy it and have the ability to do other jobs - they just would rather not. I have a friend with an engineering degree, ended up hating engineering and tried several "good" jobs. Hated them all, always ended up back in food service. She finally made peace with the fact she really really likes doing food service and that's what she decided to do permanently. Another friend got a business degree, hated being in the business field, though it was too cut throat, didn't like what the felt she had to do to get ahead. Decided to dedicate her life to non-profits for a fraction of the salary she could get anywhere else but feels it's worth it. I know a guy in his 50s who washes dishes 5 days a week. He gave up his cushy office job to do that. He said office work was getting him down and he has enough money to take the pay cut. My aunt cleans offices for a living, enjoys doing so, doesn't want to do anything else. Shes an immagrant and her husband owns a very successful business. She has absolutely no monetary need to work yet she still cleans offices at night. My mom's best friend works at Kohl's, no need to, just wants to, gave up a (State) government position to do so.
I truly enjoyed most "low skilled" work I did. I also enjoy being a programmer, for the most part. There's a lot I miss about the old days though. The pay isn't one of them, of course. I really miss moving around heavy objects, oddly enough, as unusual as that may sound. Just doing so for the hell of it (gym excersing) is incredibly unappealing to me - I enjoy seeing the fruits of my labor. I don't want to sit there lifting meaningless weight, I want to be moving objects from one location to the other and have some sort of satisfaction afterwards that I met a business objective and earned my salary.
Right now I'm programmer until I can afford not to be. Programming for me is only a means to an end, to be financially independent/semi retired. I sound like someone unhappy but I actually enjoy programming, just not as much as physical labor.