Can't stress that enough. I have observed Elixir community and I have to say Jose and others did an excellent job fostering a healthy, friendly and warm community. That is such an essential component. That combined with standing on a solid, reliable, battle proven platform (Erlang's BEAM VM) makes for a powerful combination. You see them interact and learn, and ask for help and you think as a new comer "Right on, I want to hang out with these people". Then you run some benchmarks, check out some docs, tutorial and think "Yeah I made the right choice".
So my recommendation if you want to build programming language community - copy what Elixir did and it will be a good start. That means both community, outreach, documentation as well a technical foundation.