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As far as I can tell, Facebook seems to have given up on originality. They seem to just be following Snapchat's playbook, a year late.

It's a shame since they have so much money and potential to do world changing things. Instead it's Facebook Stories, and now Facebook Discover.

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Facebook began being a ripped off idea that two twin came up with. You know that whole idea that execution is more important than ideas? Well, this is what happens at the extremity. If you have 100 creativity and 0 execution, you're not going to get far. If you have 100 execution and 0 creativity, you're not going to get very far. If someone with higher execution (and perhaps lack of morals is a necessary aspect) then copies someone with creativity, then that execution will only go as far as ideas that are obvious - or they become a copy machine. The problem then is that the resources that should be feeding the creative environment instead feeds the mercenaries. Facebook is and will slowly fill whatever verticals that others have proven - it's happening heavily with messaging, I wonder what areas will be next.

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