One day a friend brought over special goggles. They were covered in black vinyl to block your vision completely. That day we all found out that every one of us cheated the same way. When playing with the new goggles, suddenly it was: “this game sucks” and: “let’s do something else”.
It was eye-opening (sorry).
Cheating on emissions tests strikes me the same way. “All the other car companies seem to be meeting their targets, how can we keep up?”
Well, it turns out that to be as good as the other players, you have to cheat just like they do.