Well, some of it does, but a massive chunk goes on paying for the slot they're running in. Because they want to do it for fun/validation/other.
Well, some of it does, but a massive chunk goes on paying for the slot they're running in. Because they want to do it for fun/validation/other.
With the London Marathon, charities buy their spots for £300 each[1] and get well over £1000 (sometimes much more) in return for each spot. Marathons are very expensive to organize, so it is not unreasonable for the organizer to charge for the entires. In addition, many spots that charities get are given out totally free of charge.
In all, millions of dollars and pounds are raised through these programs.
https://www.virginmoneylondonmarathon.com/en-gb/news-media/m...
The problem was especially acute when cycling exploded in the UK following Bradley Wiggin's and the British Team Sky's huge successes at the Tour de France. Charity cycling events called "sportives" sprang up all over the country, many of them badly organised and poorly run, with often very little of the funds raised going to charity. Basically a bunch of people saw an opportunity to make serous cash, given entry fees where often over 100 quid per person depending on the "package" you selected. It all kinda tied into the "cycling is the new golf" scene that gripped a lot of business people. The kinds of people vain enough to drop 15 grand on a full Sky Team issue Pinarello bike often like to pay for fancy events to show off their exspsensive habit. The guardian did some good coverage of the phenomenon a couple of years ago.
https://www.theguardian.com/environment/bike-blog/2012/jun/2...
Of course millions are raised. Millions are raised by the investment funds into which charities pour their excess capital, and the adverts they make, and the people they employ to stand on the street.
Charities are fund raising businesses which put profits into causes. If you're fine with donating £10 so someone can run a marathon and £20 to charity - good on you. I am not
Qualifying by time is out of reach for most recreational runners, and there are only a few thousand charity spots, so people regularly raise 5 figures in order to run.
http://www.baa.org/utilities/charities/official-charity-prog...