"Did Chad ask you with a big fat grin on his face to put everything that matters to you in this awesome garage which he built solely for the purpose of 'helping' people show off and connect without having to know how to build shelves? No? Does he arbitrarily kick some out, and let others stay? Yes? Then this cartoon doesn't apply at all."

It's not about business or legality, it's about being a dick or not, or, as demonstrated here, about being a coward or not when someone's being a dick to your friend. Of course, seeing how hard Facebook and other middlemen try to insert themselves into fucking everything, it's about a bit more than just being a dick, but it's pointless to discuss the ocean before we're clear about what is the water drop and what is the sophistry.