It's quite the contrary.
Japan, or at least its entertainment industry and pop culture, is full of entire franchises started by minor, independent artists and coders, aka doujins [0]:
> amateur self-published works, including manga, novels, fan guides, art collections, music and video games. ... Of the $1.65 billion of the Otaku industry in 2007, doujin sales made up 48% ($792 million).