I'll take "terrible fucking ideas" for 1000, Alex. Seriously, this is beyond stupid-you can't just completely upend the format of a show to "fit the mobile experience better". People will do that on their own, and all you'll do is ruin it for everyone else.
If you cut a 60min show into 20min chunks you get 3x as much content.
If you understand why the above statement is false, you aren't the CEO of At&t.