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I may be wrong on this, but I'd hedge a bet that a majority of Reddit users run some sort of ad-blocking software. The "culture" (horribly wrong word but I can't think of a better one) on Reddit is also very anti-advertisement. Users are quick to point out even the most innocuous use of branding in posts as astroturfing. /r/HailCorporate is a perfect example.

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That's irrelevant. As an advertiser, you WANT people who don't want to see ads to run adblock. Because you don't get billed for those impressions from people who wouldnt have bought anyway.

Adblock is a problem for publishers, not advertisers. Adblock actually helps align advertisers with consumers.

If you've gone to such great lengths as to installing adblock, you're probably pretty proficient in "exhibiting anti-marketing behavior".

> As an advertiser, you WANT people who don't want to see ads to run adblock.

No, you want people who wouldn't act on your ads to run adblock. The degree that that correlates with "people who don't want to see ads" is far from clear.

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