Some sort of laundering scheme?
Suppose you are a company that sells some conventional goods whose market is tapped out, so no more growth in the "E". You find a game company (who doesn't understand the games market, especially China, where smartphones are like second appendages?) with earnings of, say, X. If you can buy this outfit for something significantly lower than 100 * X, then (using the equation above), you'll be able to boost your own company's "P" by 100 * X by acquiring the company, at a cost much lower than 100 * X.
If you win on lottery you can expect to get offers from criminals for your ticket. This could be the same thing on a larger scale...