Pinterest Brings 'Shazam for Food' Idea from HBO's Silicon Valley to Reality

Not hotdog.

I don't see how this can be anything but a gimmick unless you're blind and you have terrible friends.

What would be useful, however, would be a way to identify ingredients themselves. For people with severe food allergies, such a technology would be a godsend.

You can stay for 12 months no matter what owner says.

Who uses pinterest anyways ? Genuine question

Lot of people do. My girlfriend has like 50 odd pinterest boards for everything from DIY ideas to cooking recipies. And I know couple of my designer friends use it to collect and organise their ideas. It definitly fills out a vaccum for visual interest based discovery. I also use it on decently regular basis and I like the fact that it is not overly social.

Pinterest is huge for women. I've seen tons of my female friends use it for wedding planning, home decoration, recipes, fashion/outfits, etc.