Because VR doesn't scale up like this. If you want multiple people interacting with the same virtual surface, this is much better than VR.

Yes I think it is much cooler than VR. This would be used every day. No one is going to use it on a table to to play the 2 half decent games it can do /snark. But in the kitchen in the wall mode, with some good Google Assistant integration. Vs VR? No one uses VR everyday. However the cynic in me guffaws at the VR price level. Jesus Christ. Way to much. At least with an ok VR rig I have a general purpose computer to use or put to work. Maybe I'm wrong but I can see this being used everyday in the morning and evening. It would become a fixture. VR only exists for gaming. No one is going to put VR goggles on every day to watch the news or check the time.