Most people don't want to have to think about USB power delivery handshakes and resistors. And they don't want to research what they need to look for in a USB 3.0 cable vs that USB 2.0 cable they bought years ago.
Anker seems to be technologically on the ball, but above and beyond that it's a "we promise not to @$^# up the accessory we sell to you" guarantee. Which the Chinese fly-by-nights seem incapable of grasping.