I think there should be a word for the particular kind of bikeshedding that happens when the first task undertaken is to make a name and logo, which is, at the start of a project, literally the least important thing.

I think it's some kind of signifier that a project is doomed when logo-making happens so early; maybe it's because it means that no one wants (or doesn't know how) to do actual work. I've seen it happen multiple times.