No I don't realise that, because its not accurate.
NYTimes: Print advertising revenue in 2016 fell 16 percent, driving a 9 percent drop in total advertising revenue. For the quarter, print advertising revenue declined 20 percent. Digital advertising revenue rose 6 percent last year. Adjusted operating profit, the company’s preferred method for assessing performance, fell to $241 million last year, from $289 million in 2015. Operating profit dropped to $102 million, from $137 million.
^ Says everything you need to know about what is going on, and jokes, although crude, are jokes.