The available mega influencers (Jenner and Gomez) are scarce. The dilution of brand image begins with conflicting brand associations with the same influencer. While reach is far and wide, at a great cost, the better approach would be to attach to lower level influencers that have smaller impact when their image begins to misalign with the brands. I have a hard time believing agencies haven't been utilizing multiple approaches to utilizing the varying influence across the spectrum instead of putting all their eggs in one basket with one mega influencer. I don't quite understand the point of the article and how the utility of influencers could collapse? There will always be a new face to exploit, no?