The problem is that Google took this in such and embrace-and-extend direction that seems to benefit them and give them a lot more power than they had before. And I already think Google is way too powerful.
Their solution annoys me and creeps me out more than the problem did. By a large factor. I don't like them being so deeply involved at this kind of level. If they are going to do something, I can't think of something I would like for them to do other than just tuning the penalty.