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Have you been to Daring Fireball? It's one of the fastest loading pages on the whole Internet because it's not crapped up with lots of stuff. Gruber's site is proof you don't need AMP to have fast loads.

I honestly don't know this: how exactly are AMP pages monetized? Weren't there articles recently that publishers who went with AMP or Facebook's version saw steep declines in revenue?

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> how exactly are AMP pages monetized?

AMP has an ad component.[1] It seems to have gotten a lot of ad network participation now, but it was pretty limited (i.e. effectively no money via AMP views) last year when I was working for a major content publisher. It's undoubtable that the company lost a lot of ad revenue in exchange for protecting its position in Google search results.

[1]: https://github.com/ampproject/amphtml/blob/master/extensions...

Thanks

I can't imagine that AMP would load much faster that the current Daring Fireball design. If it's faster, I would probably guess that it's just the different routes between the AMP cache on Google and Daring Fireball's host. But, DF isn't using AMP.

I seem to recall that publishers who used the Facebook version saw a decline in revenue, so I think you're right about that point. I don't know about AMP, though.

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